Sports viewers embrace second-screen apps
Les détenteurs de droits sportifs peuvent profiter du fort engagement des spectateurs américains sur les applications de second écran, révèle une étude signée TDG.
Sports rights holders will be licking their lips as TDG research has revealed that they are well-positioned to profit from huge engagement from US broadband users who view televised sports for second-screen apps. Indeed the report, Second Screens & The Future of Sports Engagement, shows that as many as a third of US broadband users have used a second-screen sports app while watching a game on TV. TDG expects engagement will further broaden and deepen during the next ten years as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers. http://www.rapidtvnews.com/2015071639093/sports-viewers-embrace-second-screen-apps.html#axzz3g4TekMlV http://tdgresearch.com/tdg-sports-viewers-embracing-second-screen-sports-apps/ http://tdgresearch.com/report/second-screens-and-the-future-of-sports-engagement/
Frédéric Mouillère
Frédéric Mouillère assure une veille régulière sur le droit du numérique, la propriété intellectuelle et l'intelligence artificielle, à l'attention des professionnels, à la convergence des technologies et de la création.
