Research: viewers prefer smart TVs for OTT
Selon une étude TDG, 32 % des utilisateurs OTT privilégient la connectivité native de leur smart TV, malgré l'offre de boîtiers de streaming bon marché.
Despite the widespread availability of inexpensive ancillary TV streaming devices, new TDG research finds that 32% of OTT TV Users prefer having the native connectivity of a smart TV. http://www.broadbandtvnews.com/2016/01/28/research-viewers-prefer-smart-tvs-for-ott/