Most Digital Viewers Multitask While Watching Live TV
Une enquête de septembre 2015 révèle que les téléspectateurs pratiquent davantage le multitâche devant la télévision en direct que devant le streaming OTT.
More digital viewers say they multitask while watching live television than other TV and video formats, such as over-the-top (OTT) streaming content and timeshifted TV, according to a September 2015 survey. http://www.emarketer.com/Article.aspx?R=1013281