New data will give much deeper insights, change the content industry
De nouvelles données promettent des analyses plus fines du public, éloignant les industries de la TV et de la publicité des définitions démographiques classiques.
The TV and advertising industries will start to move away from “archaic” demographic definitions, with new data due to give much deeper insights into character, according to Shawn DuBravac. http://www.digitaltveurope.net/426591/new-data-will-give-much-deeper-insights-change-the-content-industry/