TV operators opt for hybrid OTT as preferred business model
Le modèle hybride OTT s'impose comme la plateforme payante privilégiée des opérateurs de télévision, selon une étude de MPP Global sur la pay-TV.
With over-the-top now firmly established within service providers’ pay-TV portfolios, the hybrid OTT model has become the paying platform of choice says research from MPP Global. With flexibility a key differentiator not only in competition with online vide firms but also pay-TV rivals, the hybrid OTT model enables content owners to offer different price packages, ranging from paying on a TVOD (transactional video-on-demand) basis to signing up for a subscription (subscription video-on-demand, SVOD). This means that operators can attract not only those willing to pay on a pay-per-view basis but also those who want unlimited access to all content by purchasing a subscription. Such models have already been deployed by Amazon for its Amazon Instant Video service, as well as by Hulu for its online streaming service in the US. http://www.rapidtvnews.com/2015072939271/tv-operators-opt-for-hybrid-ott-as-preferred-business-model.html#axzz3hsQ6ILl6 http://www.mppglobal.com/news/press-releases/hybrid-ott-emerges-as-top-business-model-for-tv-operators/
Frédéric Mouillère
Frédéric Mouillère assure une veille régulière sur le droit du numérique, la propriété intellectuelle et l'intelligence artificielle, à l'attention des professionnels, à la convergence des technologies et de la création.
