Local TV takes news to Web in fight for cord cutters
Aux États-Unis, des chaînes de télévision locales diffusent leurs journaux en streaming pour retenir les téléspectateurs face au cord-cutting et à l'OTT.
Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content. This fall, 112 U.S. stations will begin streaming live newscasts through an app called NewsOn, one of several planned “over-the-top” offerings delivered online without a pay TV subscription. […] Local broadcasters, like cable networks, are trying to adapt to the changing preferences of viewers, who increasingly want to watch programs on their own schedules. The challenge for local news programs will be to satisfy demand for mobile video without undermining audience numbers for traditional broadcasts, which generate hefty fees from cable operators as well as higher ad rates than online programing. http://www.reuters.com/article/2015/07/14/us-television-broadcasters-insight-idUSKCN0PO0A520150714
Frédéric Mouillère
Frédéric Mouillère assure une veille régulière sur le droit du numérique, la propriété intellectuelle et l'intelligence artificielle, à l'attention des professionnels, à la convergence des technologies et de la création.
