Netflix cord-cutters ‘on the up’
De plus en plus d'abonnés Netflix américains coupent le cordon de la télévision payante, selon une étude CutCableToday. Retour sur la bascule vers l'OTT.
More US Netflix subscribers are cutting their pay TV cords than ever before, according to new research. Just 67% of 829 respondents surveyed by CutCableToday said they still had a pay TV subscription, with 9% saying they planned to cancel their service next year and a further 16% currently unsure if they would have pay TV a year from now. CutCableToday employed an independent company to survey random Netflix subscribers, and the site claimed the findings were evidence those remaining with pay TV services would “steadily decline moving forward”. The research showed the best weapon pay TV services have against cord-cutting was service bundling, with 39% of respondents saying they took internet, TV and phone services together. http://www.digitaltveurope.net/391652/netflix-cord-cutters-on-the-up/ http://www.cutcabletoday.com/netflix-pay-tv-survey/
Frédéric Mouillère
Frédéric Mouillère assure une veille régulière sur le droit du numérique, la propriété intellectuelle et l'intelligence artificielle, à l'attention des professionnels, à la convergence des technologies et de la création.
